Five ways to increase trust in e-commerce
Trust between consumers and suppliers is often a bigger issue online than it is offline.
Kimberley Botwright is the Head of Sustainable Trade at the World Economic Forum. Previously, she has worked at the International Centre for Trade and Sustainable Development (ICTSD,) and the Organisation for Economic Co-operation and Development (OECD). Kimberley holds an M.A. in European Economics and Policy from l’Institut d’Etudes Politiques de Paris (Sciences Po) and a B.A. from the University of Oxford. She is fluent in English and French, and is a citizen of the UK and Switzerland.
Trust between consumers and suppliers is often a bigger issue online than it is offline.
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