The media and entertainment landscape is being transformed by upended business models, evolving consumer consumption patterns, and increased social responsibility and activism. Through the lenses of technology and societal impact, the Global Future Council for Media, Entertainment and Sport works with organizations in the media ecosystem to develop recommendations, implement pilots, engage the public and drive adoption of new business models, specifically in content creation, monetization, advertising, distribution and consumption. Key outputs are expected on future business models in entertainment and sport, enabling digital safety by removing misinformation and harmful content, and the role of media in enabling social justice and improving diversity and representation in creative production.