日本のマーケティング業界は、脱炭素化へ向けて本格始動
マーケティング活動は、他の多くの重要な企業活動と同様に、炭素の排出を伴います。制作、配信、消費に関連するすべてのプロセスにおける、デジタル広告による年間世界炭素排出量は、約6,000万トンとも推定されています。
As Global Chief Sustainability Officer, dentsu and member of the Group Management Team, Yuko is responsible for the development and implementation of the Group's sustainability strategy. She also chairs the Group Sustainability Committee.
Upon graduating from the University of Tokyo, Yuko joined Dentsu Inc. and founded the company's first laboratory, “Mama Lab” in 2008. She was involved in the development and implementation of various plans as a strategic planner for client companies' marketing and new businesses. After working as the Managing Director of the Creative Planning Division, Executive Officer and the first Chief Diversity Officer of Dentsu Japan Network and dentsu Japan Chief Sustainability Officer, she has been in her current position since 2024.
Yuko is a Board Member of the Japan Wheelchair Basketball Federation, a convener of the PRIDE 1000 Corporate Executive Ally Network, Forbes JAPAN Web official columnist and Pink Ribbon Advisor.
Series: "Breast Cancer, my 'Turning Point'" https://forbesjapan.com/series/breastcancer
Books: “Internet suru mama shinai mama (Moms Who use the Internet, Moms Who don't use the Internet)”, “Lohas/book”
マーケティング活動は、他の多くの重要な企業活動と同様に、炭素の排出を伴います。制作、配信、消費に関連するすべてのプロセスにおける、デジタル広告による年間世界炭素排出量は、約6,000万トンとも推定されています。
Marketing, like so many essential corporate activities, generates emissions. Annual global carbon emissions from digital advertising, including all processes related to the production, di...