Öykü is Professor of Digital Strategy and Cybersecurity at IMD Business School in Switzerland. A computer scientist by training, she received her PhD in Information Systems from the University of North Texas. Her work before joining IMD in 2020 focused on business intelligence, analytics, and technology and business process management. Öykü currently leads IMD's Cybersecurity Strategy and Risk program and co-leads the AI for Business Sprint. Her work appeared in outlets such as MIT Sloan Management Review, European Business Review, and Information & Management among others. She has lived and worked in higher education in Belgium, United States and Turkey before moving to Switzerland.