Aparna Bharadwaj is Boston Consulting Group’s global leader for the Global Advantage practice. She is also a core member of BCG’s Marketing, Sales & Pricing and Public Sector practices. Previously, Aparna led the firm’s Center for Customer Insight globally in 50 markets. Aparna has extensive experience working on the topic of economic development, digital economy, trade, productivity, and future skills across ASEAN (the Association of Southeast Asian Nations) . She has worked with many public sector clients, including ministries and government agencies; and is a specialist in emerging market dynamics and ecosystems, having worked in several global markets.
Aparna has over two decades of experience in globalization, economic development, market acceleration and business insights in a wide variety of industries. In emerging markets around Asia, she has expertise in growth strategy, customer analytics, route-to-market, sales and distribution excellence, and portfolio analysis.
Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including brand management and trade marketing.
Many corporations are unprepared for one of our largest generational challenges – the outsized impact of geopolitics. Leaders must act swiftly to prepare their organizations for this new ...
グローバリゼーションの永続的なナラティブのひとつは、アジアの台頭です。元国連安全保障理事会議長のキショール・マブバニ氏が「アジアの世紀の幕開け」と呼んだように、アジアの台頭は長い年月をかけて発展してきました。世界秩序は急激に大きく変化するのではなく、さまざまな要因が絡み合いながら徐々に進展していくものです。
This article has been updated.
The world is facing major geopolitical disruptions, economic challenges and technological change. These big-picture issues have captured headlines. They’ve also entered the consumer narra...
企業が新たな市場や成長機会を模索する一方、目の前では数兆ドル規模の市場が放置されています。50歳から70歳までの10億人近くの消費者による市場が、見過ごされているのです。こうしたシニア世代による消費は、すでに世界の支出の4分の1以上を占めています。
As companies search for new markets and opportunities for growth, a neglected multi-trillion-dollar market sits right in front of them: the nearly billion consumers aged between 50 and 70...
What will it take to dramatically expand the number of consumers who choose environmental sustainability, whether through their behaviours or their purchases? Our research confirms that c...
Decades of globalization have undeniably brought dispersed societies closer together. As they travel abroad, interact on social media, and stream the same movies and music, people around ...
