需要を形成しネットゼロ達成を加速する、革新的なマーケティング
昨年11月にエジプトのシャルムエルシェイクで開催された国連気候変動枠組条約第27回締約国会議(COP27)は、気候変動の打撃が大きい開発途上国を支援する「損失と損害」基金の創設することで歴史的な合意に至り、閉幕しました。しかし、地球温暖化による気温上昇を1.5℃以内に抑えるという、一段と厳しいコミットメントを協定に盛り込むことはできませんでした。
Anna is Chief Sustainability Officer at Dentsu and a senior associate at the Cambridge Institute of Sustainability Leadership. Anna joined Dentsu in September 2018 where she is a member of the Global Executive Team, Risk Committee and Sustainability Committee. She is responsible for embedding purpose at the heart of business, culture and operations, including Dentsu's SBTi approved net-zero target and award winning campaign to eradicate malaria. She is a member of the Business Commission to Tackle Inequality, steering committee member of Ad Net Zero and advisory board member to Sustainable Brands. Prior to joining Dentsu, Anna spent five years as Sustainable Business Director for BT Group plc where she was also an advisor to the UK government on digital inclusion. Under Anna’s direction BT established itself as a global leader in digital inclusion launching new services aimed at supporting the most vulnerable in society. Anna also launched ground-breaking partnerships with brands and NGOs, including Barclays, Novartis, Coca-Cola, the British Asian Trust and UNICEF, to promote equal access through digital to education, employment and health. In 2017 BT’s Connecting Africa programme, delivering satellite broadband and healthcare management systems to remote rural villages in Sub-Saharan Africa, won the ‘Changing Lives’ award at the Broadband World Forum and the World Economic Forum’s ‘New Vision for Development’ award. Anna was also responsible for delivering BT’s ambitious ‘Net Good’ environmental goal. In 17/18 revenue from products and services that abate carbon totaled £5.3bn – 22% of BT’s revenue. That same year BT was rated by Newsweek as the leading green telecommunications company in the world and became one of the first companies in the world to set a new science-based carbon reduction target in line with a 1.5 degree scenario. Anna and her team won Business Green’s ‘Sustainability Team of the Year’ award in 2018. Previous roles include Communications Director for BT’s global technology division and media spokesperson for BT Group, member of the BT India Committee for Sustainable and Responsible Business, Steering Committee Member for the World Economic Forum’s Internet For All initiative and member of the World Business Council for Sustainable Development Operating Committee. Between 2014 and 2018 Anna was a judge of the Tech4Good awards and BT’s Infinity Labs competition, a collaboration with Tech Hub helping to identify and nurture the growth of organisations delivering social impact, and in 2021 a member of the Cannes Lions SDG jury. Anna joined BT in 2004 from Brodeur Worldwide, part of the Omnicom network, where she led global campaigns for brands including Philips and Vodafone. She has a degree in European Law and Languages, a post-graduate diploma in Journalism and is a graduate of the Senior Executive Programme at London Business School. She is a life-long vegetarian.
昨年11月にエジプトのシャルムエルシェイクで開催された国連気候変動枠組条約第27回締約国会議(COP27)は、気候変動の打撃が大きい開発途上国を支援する「損失と損害」基金の創設することで歴史的な合意に至り、閉幕しました。しかし、地球温暖化による気温上昇を1.5℃以内に抑えるという、一段と厳しいコミットメントを協定に盛り込むことはできませんでした。
Last November, COP27 ended in Sharm el-Sheikh, Egypt, with a historic agreement on a “loss and damage” fund for developing countries most impacted by climate change; however, the deal fai...
This year’s Climate Week comes at a time of turmoil – a year which has seen communities ravaged by devastating droughts, forest fires and floods, a war in Ukraine, rocketing energy prices...