Wafa Alobaidat is the Founder and CEO of PLAYBOOK - A fast-growing digital membership networking platform focused on connecting and supporting women and executive leaders in MENA. With an award-winning leadership team that is fully female-founded, our network has been making waves regionally and internationally. Wafa is an award-winning serial entrepreneur, TEDx speaker, and public speaker represented by The Middle East leading speaker’s bureau, MENA Speakers. Her expertise lies at the nexus of growth and scaling up, with underlying themes of empowering women and youth, entrepreneurship in the Middle East, and starting and scaling companies. She was named one of the top 50 most influential women leaders in business by Business in the Gulf. She is a graduate of the University of the Arts London.