Ph.D. in Social Psychology, Work, and Organization from the University of Brasília (UnB), Brazil. As a visiting researcher, she developed her postdoctoral research project in Marketing and Sustainability at Aarhus University (AU), Denmark (2017). Her research interests are sustainable consumption, marketing and sustainability, food systems and climate change, consumer welfare, and consumer vulnerability. At the University of Brasília, she is the Coordinator of the Graduate Program in Management (2022-ongoing). She is a professor of “Socially Responsible Marketing” and “Social and Sustainable Marketing”. She was a member of the “Cambridge Sustainability Commission on Scaling Sustainable Behavior Change: State of Knowledge & Challenges for Societal System, based at Sussex University” at the University of Sussex (UK) (2020-2021). She is co-founder and co-leader of the Conscient – Sustainable Consumption Research Lab at the University of Brasília, Brazil, since 2015. She is co-founder of the Sustainable Consumption Research and Action Initiative in Brazil (SCORAI Brazil) since August 2018.