Paria Al Awadhi is an Emirati female business development and brand strategist with a proven record in building global conglomerates and start-up businesses through integrated business development and marketing communication strategies, cross business & cross markets. Excited to help brands evolve to reach their full potential using creative & innovative approaches. Paria’s previous role was with Siemens leading the Expo 2020 premier partnership as the Head of Program Management, Expo 2020. Paria led the vision and was a spokesperson for the blueprint of future smart cities at Expo as well as being responsible for key account management/ smart district business development. She also previously worked for other global conglomerates such as GE. Paria has broad sector experience including; healthcare, aviation, digital, energy and government affairs. She is continuously bridging the gap between the private and government sectors.

Currently an Associate Director for EY leading the business development team for the UAE market as well as supporting the start-up ecosystem as a fellow through On Deck Health while being the out-going curator for the Global Shapers Community in Dubai.

Empathetic and committed, she thrives in creating meaningful strategic commercially driven campaigns adapted by key metrics, customer feedback & current market trends. Core expertise: Innovation-driven strategies, branding, strategic marketing, product marketing, customer segmentation, campaigns, social media management and international partnership building.

Paria is passionate about education, mental health, food, the arts, books to learn from, paintings that spark an intriguing discussion, the next travel destination and start-up ideas.

She is enthusiastic about learning more everyday.