Jonathan Dworkin is Senior Vice President of Digital Strategy and Business Development at Universal Music Group, the world leader in music-based entertainment.
Dworkin works closely with the company’s senior management team to develop digital strategy, cultivate key partnerships and advance business development globally. He is responsible for overseeing the integration of the company’s digital strategy throughout its international organization.
Dworkin has more than two decades of experience in the music industry. Most recently, he was Chief Marketing Officer of MixRadio, where he oversaw execution in its 31 markets, global marketing and business development.
Before MixRadio, Dworkin led digital strategy and business development for Warner Music Group. In this role, he ran the global team responsible for all partner negotiations, including Apple, Google/YouTube, and Spotify, and helped prime Warner Music for the broader transition to streaming. Dworkin led the acquisition of Topsify to establish Warner Music’s playlisting strategy and negotiated the industry’s first major-label deal with Soundcloud.
Dworkin joined Warner Music from Nokia, where he was Global Head of Business Affairs and Strategy in the entertainment division. Dworkin was instrumental in growing Nokia’s music services, including Nokia Music Stores, Comes with Music and Mix Radio, across 38 countries.
In 2004, he helped launch US operations for Lagardere SCA’s mobile division, creating original content brands BlingTones and BarrioMobile. Prior to that, Dworkin launched Brick House Music, an artist management company, where he worked with luminary producers like J Dilla, Pete Rock, and Grammy-award winning duo, GoodandEvil.
Dworkin holds a BA from Colgate University and an MBA from Columbia University.