1978, degree in Industrial Engineering, Los Andes University, Colombia; 1992, Executive Programme, Stanford University, US. 1978, joined Coca-Cola Company in Colombia: various positions of increasing responsibility in Latin America and Asia Pacific; 1995, President, River Plate Division; 2000, President, South Latin America Division; 2003, Executive Vice-President and Director of Operations, Latin America Group; 2006, President, East, South Asia and Pacific Rim Group; since 2007, current position.