Miranda Qu Fang is Co-Founder and President of Xiaohongshu.
Founded in 2013, Xiaohongshu is China's leading lifestyle platform with over 260 million monthly active users, and is continuing to grow rapidly. With millions of users sharing their lives in an authentic way on Xiaohongshu, many of whom are at the forefront of trends, the platform has become a gathering place for the latest lifestyle trends in China and a destination that empowers users to make informed consumption decisions. Xiaohongshu has also developed into an important brand marketing platform and an emerging e-commerce platform, where over 170,000 brands have a presence.
Over the past decade, Qu has continued driving innovation at Xiaohongshu, playing a key role in building up a unique business model that enables the company to constantly adapt to market changes and maintain rapid growth. She has a keen understanding of Chinese consumers and valuable insights, allowing Xiaohongshu to become a leading gauge in China's business and consumption trends.