An apparel, hospitality, and real estate entrepreneur, Eric Dayton started a movement to reimagine the identity of America's north as one of adventure, creativity and the embrace of cold winters. His company is on a mission to keep the north cold by donating 110% of its own carbon impact to organizations leading the fight against climate change. Prior to founding Askov Finlayson, he was a member of Arctic Transect 2004, a six-month, 2,000 mile dogsled expedition focused on climate research and education.