1976, BSc in Mathematics and Statistics and 1978, MSc in Mathematical Statistics, Gauhati University, India; 1986, MSc in Management Science and 1987, PhD in Marketing, University of Texas, Dallas. Former Assistant Professor of Business Administration, Gauhati University, India. 1986, joined Kellogg Graduate School of Management as Assistant Professor of Marketing. Currently Dean, INSEAD; concurrently, Visiting Professor, Sasin Institute of Business Administration, Chulalongkorn University, Thailand. Teaches courses in marketing research, new products and services, product design and development and multivariate data analysis. Author and editor. Member: American Marketing Association; Institute of Management Sciences.