Barbara is a dynamic and visionary leader who has spearheaded impactful projects that prioritize inclusivity and innovation. Her extensive experience in multicultural settings has enabled her to gain valuable insights into diverse realities and needs, equipping her to tackle challenges with creativity and ingenuity. 

Throughout her career, Barbara has been passionate about driving change, promoting equality, and fostering innovation in a range of industries, including healthcare, ridesharing, food delivery, and crypto. She has held key roles in global startups, where she has made significant contributions to operations, strategy, and product development. 

Barbara earned a degree in Industrial and Systems Engineering from ITESM and a Certificate in Global Management from Grenoble Ecole de Management. She has been recognized as one of the 500 Latin Americans in 2022 by Bloomberg Línea, a prestigious honor awarded to only 54 Mexicans who are making significant contributions to business development and the economic landscape. In addition, she has been named one of the 50 Women of Impact in Latin America by Bloomberg Línea and has been included in Expansión's 30 promesas in Mexico, a list that recognizes young professionals under 40 who are making a meaningful impact in the business world.