Allen Burch is Managing Director of The Nielsen Company, the global leader in media and consumer research. He currently leads Nielsen’s operations throughout Africa, headquartered in Nairobi, Kenya. He previously led the worldwide engagement with The Coca-Cola Company as well as Nielsen’s largest Professional Services team in North America advising clients such as Red Bull, Hormel, Energizer, Abbott Labs, Ocean Spray and Bausch & Lomb. Allen’s professional background includes leadership positions with The Pillsbury Company (General Mills), Bayer AG and Mars, Inc. He has launched numerous successful new products, managed the marketing strategies for many prominent consumer brands, negotiated acquisitions and joint ventures. He holds a Bachelor of Arts degree in Psychology from the University of Utah and a Masters degree in Business Administration and Marketing from Indiana University.