Adriana Ortiz is a Paraguayan designer and entrepreneur who studied fashion design in Mexico and Spain. She has a degree in Psychology. She started working as an entrepreneur building her own commercial brand of feminine accessories and jewellery integrating craft design with contemporary design. In 2018, she was appointed President of the National Handcraft Institute (IPA). Her work focuses on promoting Paraguayan crafts through contemporary design practices that enable the strengthening of the value chains of artisanal production. This creates opportunities for fairer trade and better incomes for 20,000 artisans, of whom 70% are women. She is also leading the creation of "Safeguard Schools" for the protection of ancestral knowledge, mainly in rural communities. During her mandate, the first Paraguayan Artisan Fund was created to give financial support to civil society organizations working with indigenous communities to promote and develop indigenous crafts. The public policies promoted by IPA allowed for the creation of more than 70 new commercial units to sell Paraguayan crafts in national and international markets with a positive economic impact for many families in the country. Ortiz aims to contribute to a better future for the country and the world.