Founded in 2013, Xiaohongshu is a leading lifestyle platform in China, with over 300 million monthly active users, and is continuing to grow rapidly. With millions of users sharing their lives in an authentic way on Xiaohongshu, many of whom are at the forefront of trends, the platform has become a gathering place for the latest lifestyle trends in China and a destination that empowers users to make informed consumption decisions. Xiaohongshu has also developed into an important brand marketing platform and an emerging e-commerce platform, where over 170,000 brands have a presence.