Queenrides currently is the first and only online-offline automotive community platform for women in Indonesia. It was founded by a woman entrepreneur and is dedicated to women drivers, empowering them to ride safely. The significant increase in the number of women drivers (car and motorcycle) in the last three years, bad driving habits and road safety are the reasons for Queenrides's presence. In order to be welcomed by women, Queenrides uses safety, style and beauty as its slogan and method of communication.