The B Team is a not-for-profit initiative formed by a global group of leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit. Working with a global community of advisers and partners, it seeks to catalyse a plan B for business to ensure the well-being of people and planet. Founders and co-chairs Sir Richard Branson and Jochen Zeitz are joined by the Founders' Circle, including Derek Handley, Kering/PUMAVision, Strive Masiyiwa, Joann McPike, One Young World, the Rockefeller Foundation, the Tiffany & Co. Foundation and Virgin Unite.