World Economic Forum Annual Meeting

20—23 1月 2016 Davos-Klosters, Switzerland

With the arrival of the Fourth Industrial Revolution, what will economic growth look like in the future, and how will we measure success?

As the Forum’s Chief Economist, Jennifer Blanke, points out in this piece on Agenda:

“Our lives are being shaken to their very core by technological change, with the Fourth Industrial Revolution transforming economies as never before.

“The unprecedented speed of change, as well as the breadth and the depth of many radical changes unleashed by new digital, robotic and 3D technologies, is having major impacts on what we produce and do, how and where we do it and indeed how we earn a living. And while the transformation will proceed differently in advanced and developing parts of the world, no country or market will be spared from the tidal wave of change.”

No human being will be unaffected, either. The Forum’s Executive Chairman and Founder, Professor Klaus Schwab, believes the implications for humans should be at the very heart of our strategy to navigate the Fourth Industrial Revolution.

New technologies and approaches are merging the physical, digital, and biological worlds in ways that will fundamentally transform humankind…”

“If we are to seize the opportunities, and avoid the pitfalls, of the Fourth Industrial Revolution, we must consider carefully the questions that it raises. We must rethink our ideas about economic and social development, value creation, privacy and ownership, and even individual identity. We must address, individually and collectively, moral and ethical issues raised by cutting-edge research in artificial intelligence and biotechnology, which will enable significant life extension, designer babies, and memory extraction. And we must adapt to new approaches to meeting people and nurturing relationships.”

For more information on what the Fourth Industrial Revolution really means, read our explainer.

The risk to our jobs is very real, says panel member Marc Benioff, in this piece:

“Amazing innovations not only create phenomenal opportunities for economic growth, but also serious societal challenges as well. Vast numbers of jobs will be replaced by machine intelligence and robots. The increasing capabilities of artificial intelligence and genetic engineering have the potential to get beyond the control of their creators.

As a society, we are entering uncharted territory, a new world in which governments, business leaders, the scientific community and citizens need to work together to define the paths that direct these technologies at improving the human condition and minimizing the risks.”

Serving technology vs serving humanity

Are all these developments in technology positive?

It’s not just about technology, says Sharan Burrow. We have being experiencing technological advancement for years. It’s the economic environment that it is grafted onto that is the problem.

The global workforce is made up of 60% working in the formal economy, and less than half of these people have a secure job. Forty percent, meanwhile, work in the informal economy, with no rights or social protection, such as the minimum wage. The latter aren’t experiencing or participating in growth.

And this isn’t counting the 30 million people who are enslaved, or the refugee crisis, conflicts and climate issues. So the central question is – can this technology be harnessed for social change?

At the moment, the system of capturing growth for the 1% is not working. The commitment to a zero carbon economy is the future, but we need to make sure our prosperity is shared. Right now it is not, and we can’t just have more of the same.

Is innovation contributing to job losses?

“We are in a leadership crisis, not a technology crisis”, argues Benioff. We are in a tech revolution, and it’s not just robots and gadgets, but real advancements like CRISPR.

This level of transformation requires severe and extreme leadership – strong leaders with a strong vision. Countries that are currently struggling are the countries with the weakest leadership. And if we don’t address this, we will see unbelievable amounts of poverty.

Technology is never bad, says Benioff, it’s what we do with it.

The biggest misconception, says Erik Brynjolfsson, is that technology is going to come for our jobs and there is nothing we can do. In many ways, he continues, tech can be useful at carrying out tasks that previously had to be done by humans, but there is a much better way to use it – to complement us and enhance human ability.

Machines and humans have very different strengths and weaknesses, and there are many things machines can’t do that we can.

Policymakers are focused on automation replacing jobs, so they go into protective mode. They are protecting the past from the future, but if anything we should protect the future from the past. We should be hanging on to what we have, but develop new technologies and opportunities. We need what Joseph Schumpeter called, “creative destruction.”

At its very best, creative destruction is the best way to raise living standards for the many, not just the few. But so far we have not been doing very well. Even though the overall pie is bigger, technology has been used to create wealth for the 1%, not the rest.

Burrow agrees. “We have a selfish economy,” she says, which drives wealth for wealth’s sake. We have lost sight of why we build economies in the first place – to create jobs for our sons and daughters.

“A new model of business and economic development must ensure everybody's sons and daughters are treated as we would expect for our own.

A new business model based on old principles of social justice where people matter, now that's a revolutionary way to reduce inequality.”

Creating better conditions for workers

CEOs are wrong to think that all they have to do is lead their companies, says Benioff. They have to think bigger and guide this transition to a human-led economy which leaves no-one behind. This is why he – along with Burrow - has joined ‘The B Team’, an organisation which aims to “deliver a Plan B that puts people and planet alongside profit.”

What about privacy?

We have seen data used for good, and for bad. Where do we draw the line?

One important question, Maurice Lévy says, is who owns the data? We know who sells it, but who owns it?

There is also a divide between Europe and the US which needs to be addressed. The US is more open about its use of data, while European countries have been damaged by their strict rules regarding private data. Too much regulation is not a good thing, he argues. We need to put the people who are using, selling and providing data into a room together to ensure we can make reasonable use of data, otherwise we will have big problems.

Are governments holding back progress? “You need a balance," says Brynjolfsson. Big data can create value but there are privacy issues. Some European governments have gone too far. Studies have shown that using data can add value to companies, so if we are too aggressive with regulation, we’ll do more harm than good.

Nationalism is also slowing progress, says Benioff. We can’t afford for governments to throw up their hands and say, ‘we had no idea this was happening.’ We have been discussing technology at Davos for years.

But is dialogue enough?

“Of course not,” says Brynjolfsson. The first step is recognising the problem, but I would also start with education. Inequality often occurs when there is a race between technology and education, and this is what we’re seeing right now.

Education has to be fundamentally reinvented, stressing the things that humans are good at and machines are not; creativity, complex problem solving, literature, arts, relationships, caring. We should not just be teaching our kids to spit out facts.

We are also taxing the wrong things, he adds. We should tax the things we don’t want, like pollution, and not the things that create prosperity and jobs.

Machines can give us super powers

Machines that can perform cognitive tasks offer up huge potential, says Brynjolfsson. It’s easy to look at an existing task and think – let’s get a machine to do this for us. We’ve done this effectively, but we now need to be more creative and think about how a machine can make a human more valuable.

This is rare, and requires real creativity.

GDP, meanwhile, needs to be replaced. We must draw on big data and come up with a better system of metrics that fits with the advancements of the Fourth Industrial Revolution so we can make better decisions.

We suddenly have a huge opportunity to create equality, says Benioff. For women, the poor – everyone.

But will we push the button?

Moderated by

Geoff Cutmore


Marc Benioff

Sharan Burrow

Maurice Lévy

Erik Brynjolfsson