Reeves has an M.A. in natural sciences from the University of Cambridge and an M.B.A. from the Cranfield University School of Management. Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, in marketing and strategic planning. At BCG: Martin Reeves is a Senior Partner & Managing Director at Boston Consulting Group Consulting Group and he leads the BCG Henderson Institute, BCG's vehicle for exploring new ideas in business and leadership. Current research topics include business strategy in complex environments, corporate resilience and longevity, biology and strategy, artificial intelligence and competitive advantage and sustainable strategies. He is the author of "Your Strategy Needs a Strategy" (Harvard Business Press, 2015) and numerous articles in Harvard Business Review, MIT Sloan Management Review and other publications.
Since the industrial revolution, we’ve lived in an economic system predicated on high growth. Today, that model is at risk and we can see the limits of resource abundance encroaching on m...
A critical mass of the world's largest companies and countries have now made net-zero pledges, creating a snowball effect that will encourage others to join. As net-zero rapidly becomes t...
Companies have a remarkable propensity for turning ideas into valuable, pervasive new realities. They can turn the unreal into the unremarkable: the car, the computer and the internet all...
A year before the COVID-19 outbreak, we co-authored an article, Winning the ’20s, in which we argued that the basis of competitive advantage was shifting. The combination of technology-fu...
Cet article fait partie de laRéunion Annuelle du Forum Économique Mondial
Un sencillo y conocido marco de la estrategia empresarial consiste en determinar dónde jugar (a qué sector o mercado servir) y cómo ganar (qué hace falta para obtener los mejores resultad...
A simple, popular framework for business strategy is to focus on where to play (which industry or market to serve) and how to win (what it takes to outperform in that area). However, the ...
Los ganadores en los negocios han cambiado notablemente en la última década. A principios de la década de 2010, las 10 empresas públicas más importantes del mundo por capitalización bursá...
The winners in business have shifted markedly in the last decade. When the 2010s began, the world’s top 10 public companies by market capitalization were based in five countries; only two...
In their groundbreaking book The Person and the Situation, Lee Ross and Richard E. Nisbett explain how social outcomes are more often determined by the context than the actor. Unfortunate...
What does the political environment in many developed nations tell us about the sustainability of two of the major drivers of global economic progress: globalization and technology?
