Since 2001, Mr. Torres has been advising countries in the field of Nation Branding and Place Branding, working directly with heads of state, directors of Nation Brand institutes, National Tourism Organizations and Investment Promotion Agencies across all five continents. Mr. Torres is a guest speaker in some of the most prestigious universities such as Harvard, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011, his company has performed a global research project called the Bloom Consulting Country Brand Ranking and, most recently, the Digital Country Index and the Digital City Index.
