仕事と働き方の未来
What is 'enlightened brainstorming'?
Everybody wants to generate breakthrough ideas. Few people know how to do it. Conventional practice is to pick a vague challenge (“We need innovative ideas!”) and then randomly brainstorm...
Sarah Kaplan is a senior fellow at Wharton’s Mack Institute for Innovation Management and a professor of strategic management at the Rotman School of Management at the University of Toronto.
