企業がシニア世代の消費者に目を向けるべき理由
企業が新たな市場や成長機会を模索する一方、目の前では数兆ドル規模の市場が放置されています。50歳から70歳までの10億人近くの消費者による市場が、見過ごされているのです。こうしたシニア世代による消費は、すでに世界の支出の4分の1以上を占めています。
Joanna Stringer joined Boston Consulting Group in September 2022. She is a member of the Consumer practice and the lead for marketing, customer demand and innovation, as well as customer experience (CX), in London.
Jo brings to the firm 25 years of experience in driving top-line growth helping clients optimize their relationships with customers and consumers, their marketing investments and their brand assets. She combines her strongly analytical background with a deep understanding of the emotional aspects of decision making in order to deliver significant commercial impact from the combination of insight, data, creative assets and technology.
While she has led many highly successful brand and marketing breakthrough projects in consumer products, she has also led her discipline in industries other than typically consumer-facing ones, including B2B services, technology, media, financial services and insurance.
Jo often helps her clients use the success of an initial growth project to fund, drive and deliver a larger scale consumer centric transformation. She has extensive international experience in both developed and emerging markets having lived and worked for a decade each in Asia and Europe.
Before coming to BCG, Jo held significant leadership roles at KPMG, WPP and Omnicom; and founded, grew and sold The Red Thread Group.
企業が新たな市場や成長機会を模索する一方、目の前では数兆ドル規模の市場が放置されています。50歳から70歳までの10億人近くの消費者による市場が、見過ごされているのです。こうしたシニア世代による消費は、すでに世界の支出の4分の1以上を占めています。
As companies search for new markets and opportunities for growth, a neglected multi-trillion-dollar market sits right in front of them: the nearly billion consumers aged between 50 and 70...