Dr. Arathi Sethumadhavan is a User Research Scientist within Google’s Technology and Society team. She is a research leader with over 18 years of experience studying human-technology interaction in aviation, healthcare, and AI. She brings deep expertise in tackling issues of privacy and consent, fairness, inclusion, accountability, and transparency, as they relate to AI experiences. She has spearheaded human factors research for numerous products ranging from generative AI, mixed reality, and facial recognition technology to the world’s smallest pacemaker. During her tenure at Microsoft, Dr. Sethumadhavan played a pivotal role in incorporating the insights of more than 13,000 individuals, including marginalized communities, to shape the ethical advancement of over 25 AI experiences. Arathi has been cited by the American Psychological Association, the Economist, the Portuguese Economic Times, and included in LightHouse3’s 100 Brilliant Women in AI Ethics list. She was also the inaugural Fellow from Microsoft to the World Economic Forum, has authored more than 40 articles, edited a book on Health, delivered over 80 talks at national and international venues, and taken on Adjunct Faculty roles. She has a PhD in Experimental Psychology with a specialization in Human Factors and Ergonomics from Texas Tech University and an undergraduate degree in Computer Science.