報告書
年次で絞り込む
3 results found
4 9月 2020
The Future of Media: A New Framework for Valuing Content
Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media c...
14 7月 2020
Building Back Better: An Action Plan for the Media, Entertainment and Culture Industry
While media consumption has accelerated during the pandemic, the main currency used for media monetization – advertising spend – has been pulled back across ...
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2 4月 2020
Understanding Value in Media: Perspectives from Consumers and Industry
Rising value, shifting habits and the arrival of “supercompetitors”: How new business models and entrants, and changing consumption preferences are affecting...
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