In the mid 1970s, Takao Furuno, a high-spirited farmer who had been influenced by Rachel Carson's book, Silent Spring, was determined to turn his farm organic and spent 10 years doing back-breaking work of pulling out weeds by hand. In 1988, he came upon a traditional practice of using aigamo ducks to protect rice. Based on this practice, Takao created Duck Revolution. He is a graduate of Kushu University and representative of the Japan Duck and Rice Association.