I’m co-founder and CEO at Editora MOL, a social impact publishing house from Brazil that created the concept of socieditorial projects: we print inspiring content – magazines, books, calendars, tabletop games and much more – and sell it for below-the-market prices in big retailers, donating part of the revenue to non-profits that fight for major causes.

Since 2008, MOL has sold more than 32 millions units, donating more than R$ 58 million to more than 180 non-profits, becoming the largest social impact publishing house in the world.

MOL is also a certified B Corporation, classified three times as Best For The World (2020, 2021, 2022), a certified Great Place To Work and a member of the Conscious Capitalism movement in Brazil. Because of accomplishments like these, we became winners, in 2018, of the Social Entrepreneur of the Year, prize awarded by the major Brazilian newspaper Folha de São Paulo, along with the Schwab Foundation for Social Entrepreneurship.

At MOL, I am responsible for the production of all projects, from partnership prospection and business model development to content creation and sales marketing, all while managing the day by day demands of a social business. I’m a bestseller author too, with more than 500.000 non-fiction books sold, all of them sold by Editora MOL. I’m also a TED speaker (TEDxSaoPaulo, TEDxAmazonia, TEDWomen) and an activist for a giving culture.

I’m graduated in Journalism at UFSC (Brazil). I live in Ilhabela, a tropical island in São Paulo state, with my beloved husband and our amazing children, two fierce girls and two beautiful twin baby boys. I’m passionate about motherhood, food, books, trees and listening to people’s life stories.