Praew Jitjuajun (Knoepfel) is Vice President, Strategic Communications at Hong Kong Exchanges and Clearing (HKEX). She is responsible for executive communications, flagship conferences such as the World Economic Forum, Future Investment Initiatives and campaign communications for the bourse.

She brings extensive automotive and finance communications experience and expertise in the areas of Mobility and Future Transportation, Autonomous Vehicles, Technology and Innovation, Social Entrepreneurship, New Economy, IPO, and Sustainability.

Prior to joining HKEX, Praew spent 14 years with Ford Motor Company. She led the creation of many Ford’s initiatives including forming Technology Communications for Asia Pacific regions and Mobility Communications in Europe and Middle East and Africa regions. She also led a wide range of Mobility and CSR projects such as breast cancer awareness campaign, young entrepreneurship academy, environmental grants and safe driving program. She also led internal communications for Ford
Middle East and Africa operations when Ford rolled out Company’s cultural transformation
across the globe.

Praew has lived and worked in Thailand, Australia, China, Germany and the United Arab Emirates prior relocation to Hong Kong SAR.

Praew holds a Master’s degree in Organization Development and Marketing from the University of Sydney, Australia and Bachelor of Arts from Thammasat University, Thailand. She is also a certified yoga teacher ((RYT® 200) and has completed four S.N. Goenka’s 10-day Vipassana Meditation courses.