報告書
Engaging Tomorrow’s Consumer
The World Economic Forum, in collaboration with its Partner companies from a range of sectors including retail, consumer goods, technology and advertising have collaborated to explore the key question, “How can companies engage consumers to trigger simple behavioural shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?”During 2012, the project pursued three areas of work, each derived from the aforementioned key question
The World Economic Forum, in collaboration with its Partner companies from a range of sectors including retail, consumer goods, technology and advertising have collaborated to explore the key question, “How can companies engage consumers to trigger simple behavioural shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?”During 2012, the project pursued three areas of work, each derived from the aforementioned key question