Hrund is an Author, Speaker and an awarded Sustainability Leader. She is the former Managing Director of Festa - center for sustainability in Iceland, Advisory Council member at Yale's International Leadership Center (ILC), Founding Partner at the Nordic Circular Hotspot, Board Member of Eyrir Invest and author of the book The Art of InnSæi - The Icelandic Way to Harness your Intuition, to be published early 2024 by Bonnier Lagom. Hrund has a broad-based experience, ranging from post-conflict reconstruction and social entrepreurship to the arts. She is the co-Director and Writer, of the feature documentary InnSæi - the Power of Intuition (2016), which explores the art of flourishing, leading and innovating in an age of distraction and transformation, shown world wide e.g. on Netflix. In 2008-2010 she created and directed Prisma - a diploma module, acknowledged by the Nordic Council of Ministers for best responding to 21st century workplace. She is the former chair of the Technology Development fund in Iceland, focusing on innovation. Her career with the UN entails a permanent position (resigned in 2004), being a Programme Manager of UNIFEM (Un Women) in Kosovo after the war, and occasional consultancies, the most recent one in 2020 in Bangladesh. Hrund has a BSc from the University of Iceland, a MSc from the London School of Economics, a Diploma from Harvard Kennedy School and has studied executive leadership at Yale and Oxford Said Business School. Hrund is a WEF Cultural Leader, WEF Young Global Leader and a Yale World Fellow.