Colin McElwee has a degree in Economics from the University of Manchester and a MBA from ESADE Business School. Colin has extensive for-profit and not-for-profit experience around the globe. He was an economist for several Brussels-based lobbies to the European Commission. Colin was also the Global Marketing Controller for Scottish & Newcastle where he oversaw Formula 1 sponsorship and product distribution to over 150 countries. He co-founded Worldreader in 2010 with the vision of creating 100's of millions of readers in sub Saharan Africa. Worldreader now also has operations in India, Jordan (for refugees) and South America.
