Avid is a Non Executive Director on the board of Barclays UK.

Until December 2019, Avid was the COO of Kobalt Music Group, the leading music and technology company built for artists, songwriters, publishers and labels as an alternative to the traditional music business model.

Prior to Kobalt, Avid was a General Partner at GV and co-founded Boticca, a global marketplace for independent brands of fashion accessories (acquired by Wolf & Badger in 2015).

Avid has been involved in the startup ecosystem as a developer, product manager, founder, investor, and adviser since 1998. Avid started investing at Accel Partners in London in 2006, where she focused on software and Internet investments. She has been an active early investor in multiple companies, including as an angel investor in Okta (Nasdaq: OKTA). Avid also held product management roles at Tellme Networks, eBay, and Skype, and began programming in college. While at eBay, Avid was granted a patent for her work on a suite of selling tools.

Avid serves on the Harvard Business School European Advisory Board. She also led Code.org and the Hour of Code in the UK getting over 22 million people to try an hour of code. In 2019, she was appointed Honorary Officer of the Order of the British Empire, for services to the economy, business and education.

Avid earned her B.S. and M.S. in engineering at Stanford University, where she was a Mayfield Fellow. She also holds an MBA from Harvard Business School and is a Kauffman Fellow. She speaks French, English, Farsi, and German.