Ajaita Shah is Founder & CEO of Frontier Markets, an Indian social commerce platform that works with and for women to offer an essential last-mile connection to rural households. Using convenient smartphone technology, it helps a fast-growing community of women entrepreneurs connect to more than 1 million women customers in thousands of villages. It aims to serve 100 million rural households by 2030. Ajaita has more than 18 years’ experience working in rural India through microfinance, rural distribution, marketing and building gender inclusive business models. She is also the Founder of Frontier Innovations Foundation and the first last-mile gender centric initiative called She-Leads Bharat, which is an initiative bringing together markets, community, government together to impact 100 million women in climate, finance and health together on 1 platform and powered by blended capital.