Astra Tech is one of the biggest additions to the tech ecosystem in the Middle East and Africa. It has $500 million in backing from strategic investors and partners, bringing the company one step closer to its vision of launching its Ultra Platform. It aims to address customer fatigue stemming from a plethora of choices in this increasingly crowded tech space by rethinking the boundaries of a digital ecosystem. Astra Tech’s Ultra Platform will be the first of its kind in the region, simplifying the way users and businesses interact, engage and transact with each other.