
为什么企业在中国市场必须更加关注70后和80后消费者
当今中国所处的时代十分有趣。中国经济正从新冠疫情中复苏的同时,其人口结构也在发生深刻的变化。对于迎合中国消费者的企业来说,有很多东西需要评估。波士顿咨询公司(BCG)关于中国消费者阶层演变的最新研究表明,到2030年,中国的中产阶级及富裕消费者(MAC)人口将增加8000万。这一群体接近总人口的40%,将支撑中国消费市场保持长期韧性。
Nikolaus S. Lang is a Managing Director and Senior Partner of BCG, based out of BCG’s Munich office. He has been working for the firm since 1998 and is also the global leader of BCG’s Global Advantage Practice, supporting clients on an array of globalization related topics: global trade, localization, international joint ventures, and digital ecosystems. Nikolaus lived in Asia for 10 years and has worked in most of the world's emerging markets.
As a global expert in connectivity, autonomous mobility, carsharing and fleet management, Nikolaus is the founder and director of BCG’s Center for Mobility Innovation, a team of urban mobility experts and digital business builders. This team advises cities, public transportation operators and mobility and automotive companies around the globe on innovative and state of the art mobility solutions. Since 2012, he has led BCG’s cooperation with the World Economic Forum on the Future of Mobility, including Autonomous Mobility, Social Inclusion in Mobility and Software-Driven Mobility.
Lang holds a Ph.D. in Business Administration from the University of St. Gallen (topic: Joint Venture Management in China) and a Master's in Business Administration from the University of St. Gallen. Since 2021 he is Honorary Professor at the Institutes for Business Administration and Mobility at the University of St. Gallen.
当今中国所处的时代十分有趣。中国经济正从新冠疫情中复苏的同时,其人口结构也在发生深刻的变化。对于迎合中国消费者的企业来说,有很多东西需要评估。波士顿咨询公司(BCG)关于中国消费者阶层演变的最新研究表明,到2030年,中国的中产阶级及富裕消费者(MAC)人口将增加8000万。这一群体接近总人口的40%,将支撑中国消费市场保持长期韧性。
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