Nehal Badri is the Director of Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO). In this role, she leads Brand Dubai’s creative projects aimed at realising the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open-air art museum. Nehal also steers Brand Dubai’s innovative initiatives aimed at telling the story of Dubai’s unique culture, values, identity and aspirations.
Previously, Nehal headed GDMO’s Strategy Management & Governance department. She is a certified board director accredited by Hawkamah Institute for Public Governance; and has over 10 years’ experience in the public sector. She obtained her BFA in Boston, MA and her Masters in Public Administration (MPA) from the Mohammed bin Rashid School of Government.